DOI: https://doi.org/10.53036/2024-1(115)-3
TRADE NAMES AND TRADEMARKS OF NATURAL GEMSTONES AS MARKETING TOOLS OF MODERN WORLD MARKET
TRADE NAMES AND TRADEMARKS OF NATURAL GEMSTONES AS MARKETING TOOLS OF MODERN WORLD MARKET
| S. Shevchenko Dnipro University of Technology |
| O. Kursa Dnipro University of Technology |
| Language: Ukrainian |
| Precious and Decorative Stones. No.1 (115), 2024: 14–18 |
| Abstract The article provides historical names of precious stones, which are missing in domestic legislation, compares the "status" of some varieties of precious stones in the legislation of the USA and Ukraine, analyzes the existing trade names and trademarks that have appeared on the market in recent decades. |
| Keywords: precious stones, semi-precious stones, trade name, trademark. |
| References |
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